Boston Herald - January 2017
SmartBrew aspires to make it easier than ever for restaurateurs to offer their thirsty patrons fresh, house-made beers. In the process, it could reignite the largely stagnant brewery-restaurant business model that energized the first wave of the American craft beer revival in the 1990s.
The SmartBrew system recently made its first appearance in New England, indeed only its third in America, at upstart Greasy Luck Brewery, a 6-week-old pub and restaurant in New Bedford.
“The innovation of the SmartBrew system got me interested in the product and the beer we make with it is just outstanding,” said Greasy Luck owner Christian Farland. “The economics and the business model works in our favor, too.”
The sparkling stainless system requires just 180 square feet of space and can crank out up to 80 half-barrels of beer each month. And when seen through storefront windows, as it is at Greasy Luck, it makes for eye-catching curb appeal.
WBA Gold Medal!
Winners of this year's WBA announced - Norwich, UK - 9/19/2016
Yes - now we're just bragging. This represents our 19th award in only 8 competitions. And again - these awards are indicative of the beers you'll be brewing and serving at your establishment.
The World Beer Awards are the global awards selecting the very best internationally recognized beer styles. This annual tasting selects, awards and promotes the 'World's Best Beers' to consumers and the trade throughout the world. Entrants are tasted blind and marked to an agreed and strictly enforced marking system. As well as aroma, flavour, appearance/condition, mouthfeel and finish the judges will look for beer with balance, character, complexity and quality.
The annual competition features thousands of beers from around the world, with regional heats of blind tastings taking place in various countries in Europe, Asia and The Americas, followed by a final tasting of style winners from each region to select the World’s Best.
Long White Cloud Saison was described by the judging panel as “Hazy gold colour. Herbal hops and honey on the nose and in flavour. Refreshing and bitter finish.”
Two More International Medals!
We're thrilled to announce that we have been awarded two medals at the IBC competition in Yokohama, Japan. Winning bronze for both a session pale ale and black IPA, this brings our medal total to a whopping 17 after entering only 7 competitions. This constant stream of international awards is the direct result of using the finest ingredients from around the world - and having a team of truly spectacular beer experts. These same experts will be at your disposal once you adopt SmartBrew® into your venue.
The International Beer Competition (IBC) has been held every year since 1996 and sees hundreds of entries from commercial brewers from around the world. With judges from every continent, this prestigious competition has become a premiere event featuring outstanding beers.
Craft Beer Server Training
The wonderful folks at Brewers Association were kind enough to let us make this manual available to SmartBrew® operators. Even if you're not brewing and serving your own craft beers onsite yet - we highly recommend that you review this guide so you're able to plan your staff training in advance. Fresh craft beers remain the fastest growing beverage category, so you're wise to understand how to fully take advantage of the opportunity.
This training guide and reference manual, created by the Brewpubs Committee, is intended to be used over and over and it will act as a great resource to help you elevate your brand, traffic, and sales.
It’s a resource that shows brewpub owners, managers and trainers how to pass along content, training and concepts to staff. The approaches suggested in the manual are based upon successful programs and the experience of those providing input for the creation of the manual.
Click the image to the left to access the PDF.
The Australian Invasion Begins!
The folks at Dickson's Mill in Melbourne, Australia saw immediately what SmartBrew® would do to the hospitality industry around the world and they were insistent on being involved; introducing the revolutionary system to venues down under.
We're ecstatic that such a team has vested its efforts in SmartBrew®, as Dickson's Mill is known to be at the forefront of modern hospitality concepts for Bars, Hotels, Restaurants and Chain Hospitality Groups in many continents. In a very short period, they've already brought on several outstanding operators in three major Australian cities, with those SmartBrew systems being delivered to clients over the next few weeks.
In Australia and interested in brewing fresh world-class craft beer in your venue?
+61 438 116 134
NRA and BAR Shows in Chicago Prove to Be Simply Remarkable!
We want to extend our thanks to the hundreds upon hundreds of current and prospective SmartBrew® operators who came to visit our booths at the NRA Show/BAR Show at McCormick Place. This was without question our most successful exhibit, as we met with a huge number of top-notch operators who recognize the value of brewing world-class craft beers fresh in their venue.
As exciting as the quality of new venue operators, we're thrilled to see that SmartBrew® systems will be getting installed in new cities all across the US over the next few months. Fasten your seat belts! This game-changing solution has officially caught fire.
Two More Medals at Australian Beer Awards!
The SmartBrew® Team is thrilled to announce that we have added a couple more medals to our continually expanding collection of accolades from International Beer Competitions. Our most recent acknowledgement of superior product comes in the form of two bronze medals for our HoneyWeizen and Black IPA beers, which were submitted through our Long White Cloud brand of beers which are available to all of our operators as of today.
Cheers to trio of awards for boutique King Country brewery
“A boutique brewer is bubbling over with pride after winning a trio of top awards.The King Country Brewing Company, established in the once dry Waitomo village about two years ago, won a silver medal a best in class at this year's International Beer Cup in Yokohama, Japan, for its new batch of pale ale. The fruity brew also scored a bronze medal at the Brewers Guild of New Zealand awards in Auckland.The wins follow the company's $200,000 upgrade of its brewing equipment at the back of the village's popular Curly's Bar.
SmartBrew® brings in new clientele at Cecil’s
“The first beers that we put on tap, we were running out of within 10 days,” said Lechlitner. To start, Cecil’s is brewing a lager, light lager, amber ale, Belgian wheat and IPA. In the future, Lechlitner plans on creating specialty beers to take over more of its 19 taps, which still feature domestic and imports.
“Interestingly enough, from the first day we started pouring, we pour more of our beer every day than everything else combined,” he said.
SmartBrew® Beers Earn Four Medals at 2015 New Zealand International Beer Awards
Christchurch, NZ - The New Zealand International Beer Awards is one of the largest and most prestigious beer competitions with more than 850 entries from around the world. We set out several years ago to create a process that would allow venues to brew their own craft beers onsite in 150 square feet. Impressive as that is - allowing operators to brew their own customized brands of fresh craft beer in a limited space - it simply wasn't good enough for us.
Dream job sees judges wet their whistle at Brewers Guild Awards
Christchurch, NZ - Judging has just begun at the Brewers Guild Awards in New Zealand and Brian Watson - as always - pitches in in his home country.
Cecil's Brews Huge Success
NORTH BAY - John Lechlitner, owner of Cecil’s Restaurant on Main Street, is pleased to introduce Brian Watson to North Bay.
“Brian is one of the foremost authorities when it comes to brewing excellent beer and is known as one of the world’s most celebrated Brewmasters.” said Lechlitner. “Brian has earned more than 50 international medals and has judged World Beer Cup competitions in the US as well as the New Zealand Beer Awards and the Australian Awards.” “We are proud to have Brian at Cecil’s to help us introduce our new in-house brewing process.” said Lechlitner.
Auction House on the Block
The Auction House (built in 1765) is located directly across from St. Paul’s Anglican Church (built in 1750), which is the oldest building in Halifax. Converted to a functioning auction house in 1898, this remarkable historic building was considered to be the largest of its kind in the Maritime Provinces. And now? It's about to become one of the most popular spots for patrons to find fresh, world-class craft beer. Scheduled for SmartBrew® installation in the next couple of months, this incredible venue is about to see what might become its biggest improvement in about 250 years.
SmartBrew® Partners with Monsoon
Recognizing that the bars and restaurants that install a SmartBrew® system might want some assistance in getting the full benefit of their game-changing solution, we've partnered up with the folks at Monsoon Design - a full service creative company that can assist in brand, design, merchandising, and advertising.
Most important to us (beyond their outstanding work) is the fact that they have been working in the craft beer space for over a decade. They know what they're doing.
Nook & Cranny Brewing it Right
Customers to the Nook and Cranny will be able to enjoy the craft beer on site, with beer being as fresh as it can get from the tank. Growlers and even grunters will be available, and thanks to the license from the provincial Alcohol and Gaming Division, retail growlers will be available for those wishing to take it home. "That's what I'm really stoked about," said Forsyth, about the possibility of customers taking the product home.
The Nook and Cranny will be working with brewmaster Brian Watson, a New Zealand native who has opened breweries worldwide.